George Sampson Booking Agent

Book Artist

With his cheeky little grin and cute butter-wouldn’t-melt face – it’s no surprise George Sampson has a fanbase that spans 7 year old girls to grannies. Since dancing his way to the top of Britain’s Got Talent in May 2008, the 15 year old from Warrington has been propelled to popularity of Disney-heartthrob proportions (when the Jonas Brothers flew over for the Camp Rock Premiere in the UK, they arrived to swarms of screaming girls 10 rows deep – and guess what? They were all wearing ‘George Sampson’ badges). He’s an internet sensation – a competition on Bebo to find five people to dance with George in his new music video had 5000 hits in the first ten minutes. And he has girls literally fainting at his feet, “One girl passed out when I was on stage!” says a shocked George,”I came off and saw an ambulance – I couldn’t believe I’d done that!”.

Georgemania is infectious – like a big warm hug that envelopes everyone he meets. Something partly due to the fact that he genuinely loves dancing and can’t quite believe he’s now allowed to do it for a living. When you meet George you’ll see he just doesn’t stop moving – “I’ve never been able to stop dancing” he chuckles “I used to do it in the dinner queue at school, I picked up materials and danced around with them in textiles – I drove everyone crazy!”

Testament to his passion and determination to “push myself to the limit” is how far he’s come despite some pretty hefty hurdles – suffering from a potentially serious illness affecting the growth of his spine; a condition that caused him to go blind for three months in his right eye. “I still won a dance competition when I couldn’t see though!” smiles George proudly, “I’d worked so hard for it that I wasn’t going to let anything get in my way – even if I did fall over a few times!”.

George has refused to give up ever since, busking on the street to earn money for dance lessons until he got his big break. Having not quite made the cut in his first year of auditions for Britain’s Got Talent he finally broke through  – capturing the nation (and Simon Cowell’s) heart. After seeing him on stage for the second time Cowell declared – “You were fantastic before – now you’re phenomenal.”

Winning BGT did have its hiccups though – so many TV and radio appearances meant that George was repeatedly late for school, earning himself an 81 minute detention (not that his fellow pupils minded – he got a standing ovation at assembly on his first day back). Luckily now he doesn’t need to worry about the classroom – Simon Cowell has paid for him to have a private tutoring while he’s on the road.

“I feel like I’ve done so much in the space of four months, everything’s going so fast,” gasps George, ”My head’s been in the clouds – when I won BGT it was like my whole life had started again.”

His head might be in the clouds but his feet are still firmly (albeit tapping a bit) on the ground. Unaffected by his surge of fame – George still retains the same mates he’s always had and says he can’t wait to go home to Warrington and beat them at computer games – “I’d never change my friends, ever.”

Good job he’s grounded because George’s life has been a head spin of shows, events and rubbing shoulders with the stars. Having taken centre stage at the Britain’s Got Talent tour -“I can’t explain how much fun that was, hearing all the screams!.” George was the guest of honour at the Nickelodeon Kids Choice Awards (where he was declared ‘favourite winner’), he starred in the West End dance show Into The Hoods, appeared at T4 on the Beach, attended The Pride of Britain Awards (“I sat next to Gordon Ramsay, he chatted to me throughout the whole night. He did swear a lot though!”) was the face of Natwest Teenage Accounts and did a star turn at BBC Switch Live (where Pixie Geldof asked to have her picture taken with him, the shot of which is now on her sister Peaches mobile phone as a screensaver!).

But don’t mention any famous females in front of his fans – they don’t take kindly to the prospect of any other ladies in his life. Notoriously protective of their idol, Sampsonites aren’t shy either. “I’ve had quite a few rude banners,” he grins “When we did Into The Hoods some of them said “We’d like to come into your hoods’!” And his fan mail is so saucy that his mum has to censor before he can read it. “I’ve been allowed to keep some of the knickers” he confesses, “Not that I’ve done anything with them of course!”.

It’s not just the girls who’ve taken a shine to him either. On a shoot for I:D Magazine (a level of cool that illustrates just what a phenomenon George has become) he met Take That and ended up chatting to Jason Orange for over an hour. “He gave me loads of advice about dancing and was amazing. I’ve got his number now and he said to call if I ever need him,” says George. His mum Lesley still can’t quite get over the shock – “her jaw-dropped, she was so star struck!” he laughs, “She keeps wanting me to text him now!”.

Family is at the heart of what makes George tick. Brought up by his single mum, he remains immensely close to his five siblings – “They’re all dancers and singers too” he boasts – “when I did BBC Switch I made sure my younger sister was dancing behind me so she could share the experience as much as me”. George doesn’t like to talk about his estranged dad – “He’s just a blank page – not part of my life.” – but judging by the bond he has with his mum there’s only room for one man in her life.

As for new found wealth? “I wouldn’t say I’m rich now, but its nice being able to treat my mum to things,” says George. But don’t expect to see him flashing the bling anytime soon  -“I haven’t spent any of my £100,000 BGT prize money” he insists sensibly, “Its in safe keeping because I know that once I’m older I might need a house or a car.”

And now with the release of his own DVD – featuring four new and exclusive videos which see George showcasing his vocal talents as well as his fancy footwork – things just keep getting better for Mr Sampson. And just like his dancing, it shows no signs of stopping.

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    With the way the industry is so strung out right now, stratergising and work ethic are key skill sets in the agency business.
    Cloning would also be a major plus point!

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